Peak Potential

Australian Adventure and Outdoor Lifestyle Brand

For us, Adventure is a Way of Life

Our Passion & Commitment

'Adventure is a Way of Life' (AWOL) and ’Improvise, Adapt and Overcome’ (IAO)’ they are the mottos our team lives by every day. Our lifestyle products have been developed out of our passion for adventure, fitness and getting the most out of life. 

All our products have been developed using the finest materials and processes available. You are purchasing high quality products that have been Individually chosen and tested by the PPA team.

We stand behind our products and their quality, just like we stand behind our adventure brand and the quality of adventures that we deliver. With our brands, you are buying more than a product; you are buying a lifestyle and a way of life.

All our logos and designs are original and are registered trademarks.

About Us

Shane Pophfer

Managing Director

Peak Potential Adventures is an Australian boutique adventure and lifestyle company who specialises in taking small groups to some of the most iconic adventure destinations around the world.

We also own an operate the IAO clothing brand. IAO develops it's own lifestyle apparel, plus we also work with other leading global brands like ThermaTech & Sherpa in our active and outdoor range, and Flexfit and Yupoong in our hat range. 

We develop and sell our lifestyle and outdoor clothing to help fund special community and charity based adventure projects.

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