Peak Potential

Australian Adventure and Outdoor Lifestyle Brand

For us, Adventure is a Way of Life

Our Passion & Commitment

'Adventure is a Way of Life' (AWOL) and ’Improvise, Adapt and Overcome’ (IAO)’ they are the mottos our team lives by every day. Our IAO logo is also symbolic of our strong connection and love for the great outdoor representing, a human, the mountains and the earth. Our boutique apparel and lifestyle brand was born out of our love and passion for fitness and the great outdoors.

All our products have been developed using the finest materials and processes available. You are purchasing high-quality products that have been Individually chosen and tested by the PPA team. Our product range is continuing to grow, so sign up to our newsletter to receive our latest collection releases and offers. 

We stand behind our products and their quality, just like we stand behind our adventure brand and the quality of adventures that we deliver. With our brands, you are buying more than a product; you are buying a lifestyle and a way of life.

All our logos and designs are original and are registered trademarks.

About Us

Shane Pophfer

Managing Director

Peak Potential Adventures is an Australian boutique adventure and lifestyle company who specialises in taking small groups to some of the most iconic adventure destinations around the world.

We also own and operate the boutique IAO apparel and lifestyle brand. IAO develops it's own branded lifestyle apparel and products, as well as work with other leading specialist brands such as ThermaTech & Sherpa in our active and outdoor range, and Yupoong/Flexfit in our custom hat range. 

We develop and sell our lifestyle apparel and products to help fund special community and charity based adventure projects.